It almost always costs you more to acquire new customers than it does to get your current customers purchase more. This quintessential truth must guide your business’ growth strategy. The first step in that quest is to learn as much information as possible about your...
“Data! data! data! […] I can’t make bricks without clay.” Sherlock Holmes complained to Dr. Watson in “The Adventure of the Copper Beeches” in the Adventures of Sherlock Holmes by Arthur Conan Doyle. Same as for the world’s most famous consulting detective, data and...
“He was ashamed. Thought of changing my name. Oh, what’s in a name?” sang Timon and Pumbaa in the Lion King. And just like on the African savanna, there is a lot to a name and picking the right one with a solid logo is crucial to your business’ success. I...
Same as the first impression on a date, presentation in business is also super important. All the more so during the early phases of your business when you are trying to attract those first prospects and customers. Solid presentation lends your business the legitimacy...
