Selling products with unlimited sales margins (the profit percentage on sold items) should violate the rules of economics. Except there is a way to do it by selling products that cost you nothing. This sounds impossible, but it isn’t. The trick is to focus on...
It almost always costs you more to acquire new customers than it does to get your current customers purchase more. This quintessential truth must guide your business’ growth strategy. The first step in that quest is to learn as much information as possible about your...
“Data! data! data! […] I can’t make bricks without clay.” Sherlock Holmes complained to Dr. Watson in “The Adventure of the Copper Beeches” in the Adventures of Sherlock Holmes by Arthur Conan Doyle. Same as for the world’s most famous consulting detective, data and...
Curiously enough, undercharging for your services often leads to your business’ highest-value customers not purchasing your products since they are not prepared to wait around for you to service your lower-value customers first. This is due to the fact that your...
You sometimes get it right the first try, but more often than not, you only get it right on your third, fourth or fifth attempt. This poses a challenge to a lot of businesses since they just don’t have the resources to go through all these different iterations,...
Sales margins and sales volume are two sisters who work hand-in-hand to determine the profitability and therefore the survival of your business. Sales volume is the dollar value of the sales which your business makes during a given period while a sales margin is the...
