It almost always costs you more to acquire new customers than it does to get your current customers purchase more. This quintessential truth must guide your business’ growth strategy. The first step in that quest is to learn as much information as possible about your...
At one point or another, and hopefully later rather than sooner, someone will wrong your business – maybe a customer didn’t pay or supplier didn’t deliver what was agreed upon – such that you are contemplating taking them to court . However, before instituting legal...
“Data! data! data! […] I can’t make bricks without clay.” Sherlock Holmes complained to Dr. Watson in “The Adventure of the Copper Beeches” in the Adventures of Sherlock Holmes by Arthur Conan Doyle. Same as for the world’s most famous consulting detective, data and...
Curiously enough, undercharging for your services often leads to your business’ highest-value customers not purchasing your products since they are not prepared to wait around for you to service your lower-value customers first. This is due to the fact that your...
Princess Leia: This is some rescue! You came in here, but didn’t you have a plan for getting out? Han Solo [pointing at Luke Skywalker]: He’s the brains, sweetheart! -Star Wars: Episode IV Only in Star Wars can you easily get away without having a plan, in real life,...
